Introducing Refine ReGroup

May 13th, 2012 § 0 comments § permalink

We are proud to introduce Refine ReGroup! ReGroup is our new semi-private training program that takes Refine outside the studio–both literally and figuratively. ReGroup offerings include comprehensive assessments, indoor and outdoor Metabolic Resistance Training and healthy habit education and support. ReGroup is for clients who are serious about their goals and looking for an immersive program to get them there.

ReGroup is not an overhaul or detox, it’s a structured and supportive upgrade of your habits-one at a time.

We start month one of ReGroup on May 29th with a commitment to your workouts. We’re asking you to commit to 8 intense, full-body outdoor workouts during the month of June. Smaller groups, new exercises and new equipment will demand more of you. Are you ready to do the work?

From there, we will build on your workout commitment, adding healthy habit coaching. Through our sessions, we will improve how you eat, sleep, work and think-for life.

Month One: Complete 8 Intense Outdoor Workouts.

Check out the Refine ReGroup site for more details and to fill out a schedule survey online, or you can complete your sign-up at the studio in order to reserve your spot!

Grand Opening at Refine Union Square!

April 22nd, 2012 § 0 comments § permalink

We are thrilled to announce the offical GRAND OPENING of Refine Union Square! April 30th will mark the end of our Pilot Period and the beginning of a month of surprises and new additions:

NEW Class Times: We will be adding more Refine classes throughout May, but we need your input! Please email info@refinemethod.com with any class times you’d like to see added to our schedule
NEW Programs: Refine ReGroup will be launching after Memorial Day! ReGroup is our exclusive semi-private training program that takes Refine outside the studio–both literally and figuratively. Stay tuned for details and to snag one of the limited spots!
NEW Pricing: Don’t you like how we sneaked that in there? April 30th will be the last day of discounted Preview pricing, so be sure to stock up on class packages or lock in a discounted Unlimited Membership. All clients who commit to the Unlimited Membership by May 1st will be grandfathered in to our reduced pricing. All Monthly Rewards Passes that begin in April will be charged under the preview pricing, but will then auto-renew at the normal rates

NEW…No way! We have to save some surprises!

Love and lunges to all the wonderful Piloters who shaped the Union Square studio. We love you!
Brynn

Introducing The Refine Rewards Program and More

January 16th, 2012 § 0 comments § permalink

OK, here it is, quick and dirty:
1) We are extremely excited to be introducing the REFINE METHOD REWARDS PROGRAM, A NEW WAY OF PRICING FITNESS we think you’ll love too!
2) Our prices are increasing to accommodate our expansion downtown and upgrades to the East 71st studio
3) But wait! Prices will be discounted to existing levels for the next couple of months so you have time to acclimate

Want to learn more? Read on!
Refine is growing! Over Thanksgiving, our East 71st studio received a makeover, complete with the third incarnation of our custom Pulley Stations. This month, we welcome a brave group of Pilot clients to a private preview of our new Union Square location, opening later this spring.

Downtown we hope to offer the same Refine—but better. Same great class, same great teachers, but a more full-service experience. Our 2,000 sq ft studio is equipped with a beautiful skylight and even more advanced Pulley Stations. A full dressing room with multiple showers and a spacious lounge area will allow for a leisurely experience both inside and outside the classroom. Finally, Refine Regroup, our small group education program, will help support you in achieving your goals during the hours you are outside Refine.  This continuous evolution is one of our core principles as a business, and we hope that you too enjoy our desire to keep improving.

Unfortunately, with this growth also comes increased costs, and we have had to adjust accordingly. As of January 16th, our single visit price is increasing to $32.00, and all packages have been likewise re-scaled. However, this pricing change is not going into effect immediately. Until Refine Union Square is officially open in a few months, you are still entitled to our existing prices.  Use the promo code “Preview” at checkout to receive 20% OFF ALL REWARDS PASSES AND CLASS PACKAGES. Both uptown and downtown clients can apply the discount during this period and we will give you ample notice before the new pricing goes into effect so you can stock up. 

We are also making some other pricing changes we think you will enjoy: 

  •  We’re replacing the Monthly Visit Pass System with our NEW MONTHLY REWARDS PROGRAM, a new way to pay for fitness. Our goal is always to incentivize you to work out more regularly and we think the Rewards Program does that. You pay $0 upfront, so you never pay for classes that you don’t use. Then, each visit goes down by $1.50, so the more you work out, the less you pay! This is the most cost-effective way to enjoy Refine.  Click here to learn why the Rewards Program is going to save you money.
  • For those of you who visit us less frequently, the Class Packages provide an alternate option. Previously, we did not offer any discount on class packages, but now clients purchasing Class Packs will also receive a discount for buying in bulk.
  • We have offered periodic sales on our Unlimited Memberships, but we will now be discounting Unlimited Memberships for those who make a 6 month commitment. Anyone who joins as a member or 6 Month Member during our preview period will be able to lock in these lower rates before the price increase. 

Click here for a one pager on the Refine Rewards Program

Click here for a one pager on our new pricing

Refine has been built one dedicated client at a time, a foundation of love and loyalty that I am very proud of.

Thank you so much for your support so far and as we continue to grow!
Brynn

The Refine Monthly Rewards Program: Explained

January 16th, 2012 § 0 comments § permalink

We exercise for a living. It’s easy for fitness studios to under-appreciate the effort it takes for their clients to commit to working out. Lots of fitness businesses don’t respect the time and energy it takes to dedicate yourself to a fitness program. They charge you a flat fee every month, even if you never walk in the door or only financially reward you if you buy Costco-sized class packages.

We want to reward you for your commitment, not just your buying power. Every hour of working out you fit into your schedule is harder than the hour before. We want to help give you some extra will power, by compensating you for making it that last visit. Our hope is that when you see that your next class is a bit cheaper than the one before, it will push you to get out the door and into class. Next thing you know you are working out two, three, four and even five times per week and your results will keep you coming back.

Our answer? Introducing the Refine Monthly Rewards Program. Workout more and pay less! Join our Monthly Rewards program for free and each time you come your price per visit will decrease by $1.50. Then, pay at the end of each monthly cycle for the number of visits you’ve used, enjoying greater savings the more you workout. No cost and no commitment–just watch the savings add up!

Imagine, if you commit to coming to Refine three times per week, your last week is free!

How does it work?

1) “Purchase” the Monthly Rewards Pass for $0.00

2) Start booking classes. Your month begins on the date of your first visit, not the date of purchase.

3) At the end of the month, pay for the classes you have attended, with each visit decreasing in price.

At the end of your monthly billing cycle, the Rewards Pass will auto-renew, but your month will not begin again until your next class. Want to see all the numbers laid out? Click here

Announcing Refine Method Union Square: A Private Preview

January 5th, 2012 § 4 comments § permalink

 

We’re excited to announce that Refine is almost ready to open in Union Square! While we put the finishing touches on our construction, we will be holding a pilot program for Refiners who want to start using the new space right away.

If you’re interested in joining the pilot program, please visit our Union Square temporary website and leave us your contact information or email us at info@refinemethod.com. Unfortunately, we can’t accommodate all potential clients at this time, but if you’re not selected to participate, just sit tight and wait for our formal opening in the Spring.

See you downtown!

Brynn

Alcohol and Your Waistline: Part 2

December 29th, 2011 § 0 comments § permalink

Yesterday, we told you about some of the negatives of alcohol and diet. But there is some evidence to suggest that drinking and weight maintenance are not mutually exclusive.
Namely, drinkers tend to weigh less than non-drinkers. Now, we are not suggesting causality (other factors may be at work!), but studies suggest that moderate alcohol intake can actually prevent obesity, especially in women. There are also studies that link alcohol to higher Body Mass Index in men (possibly due to the fact that men often eat fatty foods while they drink) and lower BMI in women (who tend to replace meals with drinking, thus negating the caloric effect). Score one for the women!
There is some reasoning behind why drinkers can weigh less than non-drinkers. Even though alcohol is second only to fat in number of calories per gram, the caloric value of alcoholic is sometimes mislabeled. Why? Because the thermic effect of food, or the energy required to process the alcohol you drink, actually helps reduce the total caloric intake. Alcohol is often stated to have about 7.1 calories per gram, but with the TEF, it is more like 5.6 cal/gram.
Alcohol is a strange chemical, and it has a variety of effects on your body’s own chemistry, but some of those reactions can be beneficial to your weight loss. There is some evidence to suggest that alcohol improves your body’s insulin response. Insulin is a vital part of burning fat, as is AMPk, or AMP-activated protein kinesis. Think back to biology class – AMPk is an enzyme that can catalyze fat burning in your cells, and it’s release may be stimulated by alcohol consumption.
So what can you do if you are planning a big night out on the town? The day before a big event, derive most of your carbs from fruits and vegetables. Beef up instead on lean proteins: chicken, turkey, low fat cottage cheese, egg whites and tuna. Limit fat intake to around 3.0g/kg of body weight or as close as possible. If you eat less fat before a big night, when the alcohol hits your system and suppresses fat oxidation there is less dietary fat present to get stored. High protein meals will also make you feel
fuller so that you are less likely to overeat once you start drinking.
At the bar, know what you are imbibing. Two Bud Lights at the sports bar is about 220 calories, but two Guinness at the Irish pub? That’s 300 calories or more, easy. Mixed drinks with fruit juice or soda will add untold amounts of sugar and calories. Pick a dry wine over a sweeter one and try mixing your spirits with calorie free beverages like seltzer or soda water.
Take New Years: your two glasses of champagne will set you back 200 calories. Even then, it can be hard to stick to just two glasses of champagne, especially because that champagne flute seems like it’s barely full and all around you the corks keep popping. If you splurge and drink five glasses, you may as well have eaten a Five Guys burger. And if you get a burger on the way home, forget it.
There is a reason most diet books ask you to ditch alcohol altogether; fitting it into a clean eating plan can be tough! But, you can drink and maintain your waistline, provided you do it intelligently and in moderation– once a week enjoy a night out or indulge on special occasions, not every day once the clock hits five. Prepare during the day by eating skillfully and be aware of what you are both drinking and eating when you do head out!
Tomorrow, on to part three!

Alcohol and Your Waistline: the Good, the Bad and the Ugly

December 28th, 2011 § 1 comment § permalink

Assortment of wines

With New Years Eve fast approaching, this seems like a perfect opportunity to begin a three-part (oh, who are we kidding – probably a 10-part!) miniseries on the topic of alcohol and weight loss. If you are planning on losing your mind, your purse, your shoes and your dignity on New Years, that’s your prerogative – and hey, it may be your last chance ever! If you’re going to drink, we aren’t here to stop you. We’re just hoping to provide you with a basic primer on how your body responds to alcohol and give you some strategies for how to approach a festive night on the town.

First of all, alcohol has calories. It seems like an obvious point, but it’s still necessary to make. You will still derive energy from those calories but the problem is that those calories don’t fill you up. Maybe a beer will make you feel bloated, but it will not make you eat less for dinner. In fact, alcohol will probably stimulate your hunger and cause you to eat more than you would normally eat. Because alcohol does not satiate your hunger, those calories from your wine or mixed drink just get dumped on top of your dinner.

Drinking is often associated with eating – the two go hand in hand, like pairing a robust red with a nice steak or a beer and a burger. Or doing body shots and then going home and devouring all the leftover Chinese food you had stashed in the fridge. Alcohol lowers your inhibitions and clouds your judgment, so that you not only give your number to that incredibly sketchy guy at the bar, but also eat a plate of lamb and rice from that street vendor outside the bar. You went out and promised yourself that you wouldn’t give out your number OR get drunk munchies, and yet there you are sitting at home with a bunch of gross text messages, covered in ketchup and French fry grease.

But here’s the worst part: alcohol causes your body to store fat. Liquor produces acetate in your liver, a toxin, which your body has to work overtime to eliminate. That means that other bodily functions, such as fat oxidation, get put on the back burner. Fat oxidation is the process by which your cells release fat – drinking liquor suppresses that function, and so all that dietary fat gets stored instead. So that wine with dinner may just cause your body to hold on to your dinner longer than you would like. If you skip the bread and eat a high-protein dinner, you are doing yourself no favors with that third glass of wine.

Now from reading all this, you may assume that consuming alcohol and maintaining your weight is impossible. Later this week, we’ll explain how you can enjoy a festive night out and still maintain your weight, provided you make some simple tweaks to your drinking habits.

Wishing You a High Kicking Holiday

December 23rd, 2011 § 0 comments § permalink

From all of us here at Refine, we wish you a very happy Chrismahanukwanzaakah and send our hopes for a joyous New Year.

Spend time with your loved ones, wear some silly holiday sweaters, and pray for snow. And if you’re looking for a fun holiday exercise, why not try to emulate fabulous Refine instructor and Rockette Sam Harvey as she high kicks at Radio City Music Hall! Check it out – she’s at the end of the left side!

Just kidding – better leave the kicks to the professionals.

If watching Sam on stage inspires you to come in and start working up a sweat, we are open Saturday, December 24 and closed Sunday, Christmas Day. For the rest of the week, we are operating on a slightly tweaked schedule, so make sure to check the website for open classes. We will be here and ready to work on New Years Day, January 1 – so bring yourself AND your hangover!

And The Winner Is…

December 21st, 2011 § 2 comments § permalink

Holidays are fast approaching, and we here at Refine have been running a holiday gift card raffle featuring special cookies from Baking for Good. We had a lot of names in our hat, but there can only be one winner.
– She is super strong and fiercely focused. She can bang out lunges with a kettle bell in each hand, no problem! She’s definitely the person you’d want on your side in a bar fight, or motivating you to finish one more set.
– If you don’t know her by face, you definitely know her by her war cry – after every hard rate interval, she lets out a cheer and a round of applause, just to keep everyone’s spirit up.
Need another hint? Got it yet?
It’s Cameo Morningstar!
So give her big congratulations next time you see her in class. Just make sure she’s finished with her set!

On Lunger! On Planker! On Squatter! On Sprinter!: Tips for a Healthier Holiday Season

December 19th, 2011 § 0 comments § permalink

The holidays can be the hardest time to eat intelligently. The whole family comes together (cue the stress eating) and the food is plentiful (just one more hors d’ouevre!) which makes for a perfect storm of eating and regret.

But you don’t have to spend all Christmas eating until you look like Santa. Just because mom made extra latkes doesn’t mean you have to dreidel, uh, dread the scale the next day. Here are some tips you can use to make sure your New Year’s resolution is: “Lose 10 pounds,” not “Lose 25 pounds; apologize to sister for stabbing her with a fork over the last turkey leg.”

There is a lot of preparation you can do before your holiday partying. First of all, increase your workout schedule this week and sneak in a solid workout a few hours before any big meals. This helps you in several ways: one, a more intense ramp up week will kick start your metabolism in advance of some, um, let’s call it “diet bending.” Intense training can blunt hunger (provided that you don’t reward yourself for your great push-ups with a post-exercise feast) and help you burn fat. Metabolic resistance

training (the fast paced circuit training we do at Refine!) also depletes muscle glycogen (your muscles’ sugar reserves), which means that in the few hours after your workout, any incoming carbs are more likely to get used to refill your glycogen stores, rather than getting stored as fat. Simply put, if you empty your muscle’s gas tank it will look to burn stored fat for fuel and will use any incoming energy to refill its tank, rather than padding your behind.

Second, try eating fruits and vegetables throughout the day before digging in to that huge meal. Not only will that help offset the high calorie content of your dinner, but you will feel full faster when it gets down to show time, and that will help you put the fork down and take a deep breath before grabbing another piece of cake. The lines are always shorter by the crudité plate anyway.

Third, if your particular celebration is a potluck, why not bring along a healthy option you’ll enjoy? You don’t have to spend the evening eating tempeh out of Tupperware in your car, but you can fill the majority of your plate with a choice you can be proud of. Who knows – you might even impress Mom with your newfound cooking talents.

Finally, don’t spend the holiday season on the scale. Don’t weigh yourself in between courses, or whip out your calipers. Meals heavy in carbohydrates and sodium will likely lead to some water retention that will distort your scale weight and come off in a few days anyway. You are unlikely to put on a significant amount of fat with a few big meals. Instead, focus your energy on making better small choices, and savoring the splurges you do chose to make. Holiday eating (just like non-holiday eating!) is not all or nothing; it’s a series of small tweaks.

Above all, be smart and try not to get into an eating contest with your uncle again. He always wins anyway.

Instead, focus your energy on making better small choices, and savor your splurges.